Snap Unveils $2,195 Specs AR Glasses for Shared Experiences

Snap has spent more than five years developing augmented-reality glasses, first releasing two generations only to a limited group of developers. Specs represents its bid to turn that work into a consumer platform: a standalone “computer for your face” that overlays digital objects on the physical world and supports shared experiences. The strategy matters because Snap is trying to move beyond its dependence on smartphone app stores while differentiating Specs from enclosed VR headsets and simpler camera-equipped smart glasses.

At a Los Angeles event on Sept. 16, 2026, Snap demonstrated the $2,195 Specs, commonly rounded to $2,200, ahead of shipments expected in the fall. In a hands-on test, two wearers used pinch gestures to place virtual dominoes on a real table in a shared session. The glasses offer a 51-degree field of view and roughly four hours of battery life, though tracking proved finicky and graphics were harder to see in sunlight. Snap also released a preview of its Specs Intelligence assistant on iOS and opened a waitlist for Mac early access.