Passionfroot Raises $15 Million for U.S. B2B Creator Push

Berlin-based Passionfroot operates a marketplace linking business-to-business creators with brands seeking specialist audiences. The model is gaining relevance as artificial intelligence lowers barriers to software development, crowding markets with products and making brand recognition harder to secure. Companies are increasingly turning to creators on LinkedIn, Substack and YouTube to explain products, build narratives and reach buyers, creating demand for tools that match brands with credible voices and track campaign performance.

Passionfroot said on July 22, 2026, that it raised $15 million in a Series A round led by Insight Partners, with Creandum, Supernode Global and s16vc also participating, taking total funding above $21 million. Revenue grew 13-fold over the past year, while the platform paid creators at least $10 million in the past 18 months. Chief Executive Jen Phan is moving to New York as the company opens offices there and in São Paulo and expands its 15-person workforce.