BingX Launches $10 Million Global Rewards Program for 2026 World Cup

Cryptocurrency trading platform BingX has increasingly used sports marketing to expand its global reach, appointing Argentina national team star Enzo Fernández as its global brand ambassador. As the World Cup gathered momentum, Enzo scored the winning goal in a pivotal match to send Argentina through. The goal generated widespread discussion among fans and gave BingX an important opportunity to connect sports communities with crypto users and raise its international profile.

To celebrate the sporting milestone, BingX announced a four-day, limited-time global community rewards campaign running from July 8 to 11. Users worldwide who register during the campaign can claim a limited supply of airdrop vouchers. Participants in community activities will also have a chance to earn USDT trading rewards and win a prized jersey signed by Enzo, rewarding supporters while boosting trading activity on the platform.

Since its founding in 2018, BingX has expanded across cryptocurrency trading, multi-asset services and Web3 AI applications. Marking its eighth anniversary in 2026, the platform adopted the theme “Eight Years Together, Infinite Future” and drew on imagery from its partnership with the Ferrari team to strengthen its global brand and technology strategy.

BingX formally launched its global INFIN8 anniversary celebration in 2026, offering a series of reward campaigns worth up to $10 million in total. It subsequently unveiled its “Infinite Vision” strategy to accelerate its expansion into multiple asset classes and held an eighth-anniversary pop-up event in Taipei, using immersive experiences to connect Web3 with lifestyle.