Meta Launches Affordable Smart Glasses With Latest AI Model

Meta and EssilorLuxottica jointly launched Ray-Ban Meta smart glasses. Their Conversation Focus feature uses a microphone array to amplify the voice of the person speaking and reduce ambient noise on the device. Although the feature does not rely on cloud computing, it has been placed behind a paid plan. The move highlights a model in which companies sell hardware and then generate further revenue through software subscriptions, while raising user concerns about restrictions on existing features.

The restrictions came to light on July 1, 2026: free users can access Conversation Focus for only three hours a month, while a $19.99-a-month Meta One Premium subscription raises the limit to 15 hours. Unused hours do not roll over. Meta said on July 2 that subscription revenue would fund continued AI development and support for advanced devices, while core AI features would remain free.

Meta and EssilorLuxottica have long partnered on Ray-Ban Meta smart glasses. The new models have redesigned frames, nose pads and temples tailored to people who require vision correction. Meta hopes to enter traditional optical retail channels and turn its AI assistant from a consumer electronics product into an everyday device that can be worn all day, expanding its reach to a potential market of billions of users.

Meta unveiled the Ray-Ban Meta Blayzer Optics (Gen 2) and Scriber Optics (Gen 2) on March 31, 2026, with prices starting at $499. U.S. preorders opened the same day, with sales beginning April 14 in the United States and select overseas markets. The glasses feature a 12-megapixel camera, up to eight hours of battery life, a new AI food-logging function and real-time translation across 20 languages, including Chinese, Japanese and Korean.