Nothing to Launch First AI Smart Glasses in 2027, Challenging Meta

British consumer technology startup Nothing built its brand around design-led smartphones and earbuds and is now expanding into AI wearables. Smart glasses can use cameras, microphones and voice assistants to gather information about their surroundings, reducing the need for users to check their phones frequently. The market is currently led by Ray-Ban Meta, developed through Meta’s partnership with EssilorLuxottica, making Nothing’s entry notable.

Nothing has announced that its first AI smart glasses are scheduled to launch in 2027. The screen-free device will integrate a camera and speakers and is positioned as a lightweight product for everyday use, directly targeting Ray-Ban Meta. The company has not disclosed an exact launch date, price or hardware specifications, saying only that AI interactions will gradually replace some conventional smartphone apps.