Trulioo Calls for Continuous, Full-Lifecycle Identity Verification to Combat Fraud

Identity verification provider Trulioo says conventional know-your-customer (KYC) and know-your-business (KYB) checks are typically performed only when an account is opened, even though synthetic identities, stolen data and coordinated fraud can emerge after activation. Extending scrutiny across the entire customer lifecycle could help fintech and e-commerce companies manage risk without repeatedly creating friction for legitimate users.

Trulioo Chief Product Officer Zac Cohen recently advocated continuous verification that combines identity data, behavioral patterns and contextual transaction signals, with additional scrutiny triggered by high-risk changes. As of July 19, 2026, related reports had not disclosed an implementation date, customer numbers or amounts linked to fraud cases. The focus is on moving from one-time checks to dynamic monitoring.