Philips Unveils AI-Powered Sonicare Toothbrush With Real-Time Guidance

Philips is expanding the use of sensors, connectivity and artificial intelligence in oral-care devices, seeking to turn electric toothbrushes into personalized health tools. Its Sonicare DiamondClean 9900 Prestige is designed to assess brushing behavior as it happens and help users improve daily routines, highlighting how consumer AI is moving beyond phones and computers into everyday wellness products.

The latest Sonicare DiamondClean 9900 Prestige uses Philips’ third-generation AI model to deliver real-time brushing guidance and show users areas they did not clean properly. Philips plans to launch the toothbrush in Europe and the US in autumn 2026, followed by a global rollout in 2027. Pricing was not disclosed in the event information provided.