Coinbase Launches U.S. Stock and ETF Trading in Push to Become All-in-One Platform

Coinbase is expanding beyond crypto into traditional securities as it pursues its “Everything Exchange” strategy, which aims to bring digital assets, equities and eventually tokenized products under one account. The UK is a key overseas market for the U.S.-listed exchange, and adding cash equities deepens its effort to connect conventional finance with onchain markets while putting it into more direct competition with retail brokerages and multi-asset trading platforms.

Beginning Aug. 6, 2026, Coinbase started progressively rolling out access for UK customers to nearly 4,000 U.S. stocks. The service offers commission-free trading 24 hours a day, five days a week, fractional shares from £1, and funding in pounds or USDC. The launch follows Coinbase’s July 7 UK investment-services authorization, which opened the door to equities and derivatives. Bitcoin traded near $65,000 as the rollout was reported.

Coinbase has historically focused on cryptocurrency trading, leaving its revenue closely tied to conditions in the bitcoin market. In late 2025, the company unveiled its “Everything Exchange” strategy, which aims to combine crypto assets, stocks, derivatives and onchain financial services in a single account. Entering the US equity market could diversify its revenue and put it in more direct competition with retail brokerages such as Robinhood.

On February 24, 2026, Coinbase made stock and ETF trading fully available to US users, initially covering more than 8,000 securities. The service supports trading 24 hours a day, five days a week, with zero commissions on eligible securities. Users can instantly fund their accounts with US dollars or USDC and buy fractional shares for as little as $1. Coinbase also partnered with Yahoo Finance to integrate market data and one-click order placement.