Meta’s Manus AI Agent Launches Instagram Connector for Fully Automated Social Media Management

Manus, Meta’s AI agent platform, has introduced an Instagram Connector that brings content ideation, creation, scheduling, publishing and performance analysis into a single workspace. The integration turns a social media management process that previously spanned multiple tools and relied on human coordination into a continuous workflow handled by an AI agent.

As of July 20, 2026, Manus had formally launched the Instagram Connector and integrated it with Creator Marketplace, allowing AI to identify and contact suitable creators for brands. Available information did not disclose the exact launch date, the amount Meta paid to acquire Manus, service pricing or the number of initial users. Its actual effectiveness remains to be validated by subsequent data.