X Updates Policy to Allow Paid Cryptocurrency Promotions

Social media platform X uses a “Paid Partnership” label to disclose commercial relationships between KOLs, YouTubers and brands, increasing advertising transparency. Extending paid promotions to cryptocurrency directly affects the marketing strategies of exchanges, token issuers and content creators, and signals that the platform is recalibrating its rules for financial-product advertising.

X's latest policy allows users to publish paid cryptocurrency promotions if they comply with the new framework and disclosure requirements. Such promotions remain prohibited in the UK, the European Union and Australia because of financial regulatory restrictions. The platform has not announced a uniform effective date, promotional fees or financial thresholds. Relevant posts will carry a “Paid Partnership” label to help users identify commercial content.