Google Brings AI Agents to Ads and Analytics

Google has steadily embedded Gemini across its advertising products, moving beyond creative generation and automated bidding into data analysis and agentic workflows that can recommend and execute tasks with user approval. On May 21, 2025, the company said more than 500,000 advertisers had used the conversational experience in Google Ads, underscoring the growing role of AI in campaign creation, optimization and measurement.

Google announced Ads Advisor and Analytics Advisor on Nov. 12, 2025, with availability across all English-language Google Ads and Google Analytics accounts from early December. Marketers can use natural-language prompts to generate visual reports, receive AI-written data summaries, investigate performance changes and compare results with peer benchmarks. Ads Advisor can also apply approved campaign recommendations. Google disclosed neither an investment amount nor quantified performance gains for the rollout.