Amazon Makes Alexa+ Free for U.S. Fire TV Users

Amazon launched Alexa in 2014 and unveiled Alexa+, a generative AI overhaul designed to make its voice assistant more conversational, personalized and capable of handling multi-step requests, in February 2025. The company made the service broadly available in the United States on Feb. 4, 2026. Full access had been bundled with Amazon Prime, while non-Prime customers paid $19.99 a month; a limited free tier was confined mainly to Alexa.com and the Alexa app. Expanding free access to television screens gives Amazon a larger channel for its consumer AI push.

Amazon said on Aug. 19, 2026, that U.S. Fire TV users can access a free, entertainment-focused Alexa+ experience without Prime or a separate $19.99 monthly subscription. The assistant can recommend films based on a viewer’s mood, answer questions about actors, characters or action shown on screen, and jump directly to a described scene instead of requiring manual search or fast-forwarding. The offer applies to Alexa+ features tailored to Fire TV and does not provide unrestricted access to the full paid service across all compatible Alexa devices.