X Launches New Tiered Subscriptions With Deep Grok AI Integration

X, formerly Twitter, is shifting its traditional social media subscription offering toward a content-economy model. It has divided the service into Basic, Premium and Premium+ tiers, offering progressively greater reach, creator monetization tools and advanced features. Grok, developed by xAI, is central to the higher-end plans, signaling X’s effort to use AI services to increase both users’ willingness to pay and platform revenue.

Under the new structure announced in 2026, the entry-level subscription costs about NT$200 a month. Premium and Premium+ offer greater post visibility, more comprehensive creator tools and AI features including enhanced Grok and SuperGrok. The revamp expands the distinctions between subscription tiers beyond account verification and interface features to include access to and capabilities of generative AI.