AMD Plans 10% GPU Memory Package Price Hike in August

Rising demand for artificial intelligence servers and high-end graphics cards has intensified pressure on DRAM supplies and procurement costs, raising expenses for GPU vendors. Nvidia moved first to increase prices, and AMD’s reported follow-up suggests the burden is spreading across the hardware supply chain. Higher memory costs could lift prices for graphics cards, server components and complete systems sold to consumers and corporate customers.

AMD plans to raise prices for its GPU memory packages by at least 10% across the board starting in August, according to the report, as sharply higher DRAM procurement costs squeeze margins. The planned adjustment follows Nvidia’s price increase and signals that suppliers are passing more of the memory-cost inflation downstream. Distributors, PC makers and server customers could face higher bills as revised quotations filter through the market.