Mexican Billionaire Ricardo Salinas Stays Bullish on Bitcoin After Plunge, Urges Investors to Hold
Ricardo Salinas Pliego, founder of Mexico's Grupo Salinas and chairman of Grupo Elektra, has long criticized fiat currencies for losing purchasing power through inflation and monetary expansion. He views Bitcoin as a scarce asset and a store of wealth, and believes its long-term returns are superior to real estate. His highly concentrated allocation also underscores the volatility risk of crypto assets.
On Feb. 22, 2026, Salinas urged investors in a post on X to buy the dip as Bitcoin fell to about $65,400. A Feb. 23 report said he held about 70% of his liquid assets in Bitcoin, with the remaining 30% in gold and gold-mining stocks. On June 17, he added that a London home priced at $1.6 million in 2016 had fallen in Bitcoin terms from 4,000 BTC to fewer than 30 BTC.
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The history behind this eventMexican Billionaire and 'Rich Dad' Author Defy Bitcoin Downturn, Tout Inflation Hedge
Grupo Salinas founder Ricardo Salinas Pliego and Robert Kiyosaki, author of “Rich Dad Poor Dad,” have long argued that inflation and excessive issuance erode the value of fiat currencies. Both view Bitcoin, whose supply is capped at 21 million coins, as a store of value and advocate accumulating scarce assets during market corrections.
On February 23, 2026, Salinas urged his followers on X to buy the Bitcoin dip. In 2025, he disclosed that 70% of his liquid investment portfolio was allocated to Bitcoin-related assets, with the remaining 30% in gold and gold-mining stocks. Bitcoin has fallen to between $63,000 and $68,000 from a high of about $126,000 in October 2025, while Kiyosaki said he bought more at $67,000.
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