Apple Unveils Watch Series 12 and Ultra 4

Apple’s Watch lineup spans mainstream health and fitness tracking as well as more demanding outdoor and endurance use. The Series range targets a broad consumer market, while the Ultra line is positioned for users who prioritize durability and longer activity sessions. The latest models are important to Apple’s wearables business as the company seeks to sustain demand through design choices, battery improvements and a range of materials at different price points.

Apple showcased the Apple Watch Series 12 and Apple Watch Ultra 4 following its special event, offering versions made from aluminum, titanium and ceramic. The company said the new watches deliver longer battery life for both everyday use and workouts, though the announcement summary did not provide detailed endurance figures. Prices start at $399. Preorders opened on September 10, with retail availability scheduled for September 18.