Apple Plans Automatic Siri Chat Deletion to Differentiate on AI Privacy

Generative AI services typically retain conversational context to support interactions across sessions and provide personalized responses, but that also raises concerns about the long-term storage of sensitive data. Apple plans to build privacy controls into the next generation of Siri, allowing users to choose how long chat histories are retained. The approach would distinguish Siri from platforms such as ChatGPT that emphasize long-term memory, while extending Apple’s strategy of differentiating its brand through on-device processing and data protection.

According to reports, Apple plans to add automatic chat-history deletion to the next-generation Siri in iOS 27. Users would be able to set their own retention periods, including an option to erase conversations after 30 days. The feature remains a planned product update, and Apple has not disclosed an exact launch date, full configuration details or supported devices. The final implementation remains subject to Apple’s formal announcement.