iQIYI Launches Professional Film and TV AI Agent Nadou Pro to Drive AI Content Shift

Facing pressure on long-form video revenue and competition from short-video platforms, iQIYI sees generative AI as a key tool for cutting production costs and shortening development cycles. Founder Gong Yu expects AI to produce most film and television content within the next five years and plans to transform iQIYI into a social media platform centered on AI-generated content.

iQIYI has launched Nadou Pro, its flagship professional AI agent for film and television production. The tool integrates script generation, storyboard design and video rendering into a one-stop workflow. The company aims to use Nadou Pro to scale AI content production as part of its response to declining revenue and intensifying market competition.