Rise of AI Agents Threatens Tech Giants’ Ad Revenue as Billions Network Provides Onchain Infrastructure

Google and Meta have long relied on visual advertising across search and social platforms for profits. If AI agents search, compare options and complete transactions directly for users, traffic may no longer pass through advertising pages. Billions Network CEO Evin McMullen therefore believes automated workflows will undermine the tech giants’ core model of monetizing attention through advertising.

McMullen recently said the advertising businesses of Google and Facebook face an “existential threat” from AI agents. Billions Network currently provides traceable onchain infrastructure to help verify agents’ identities and activities, and more than 9,000 developers use its services. The related report did not disclose revenue, funding amounts or a specific launch date.