AI Marketing Platform Hightouch Raises $150 Million at $2.75 Billion Valuation

Founded in San Francisco in 2019, Hightouch initially offered a composable customer data platform that helped companies sync customer information from data warehouses to marketing tools. It has since pivoted to an Agentic Marketing Platform, where AI agents combine customer data with brand guidelines to research audiences, generate creative content and run campaigns across advertising, email, text messages and websites. The shift signals a move in enterprise marketing from assistive tools toward autonomous agents.

On April 29, 2026, Hightouch announced a $150 million Series D funding round co-led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures. The round raised its valuation to $2.75 billion, about 129% above the $1.2 billion valuation from its Series C in February 2025. The funding will be used to expand its AI-powered marketing decision-making and cross-channel execution capabilities.