Klarna Card Surpasses 5 Million Users Worldwide

Klarna, best known for its buy-now, pay-later products, has been expanding into everyday payments through Klarna Card and paid subscriptions to diversify its revenue base. The card has now reached 6.5 million users, while subscription revenue has risen sharply. Even so, gross merchandise volume, or GMV, remains a key measure of consumer activity on the platform and an important gauge of the fintech company’s underlying transaction growth.

Klarna reported continued second-quarter revenue growth and further expansion in the US, but lowered its full-year GMV outlook as discretionary spending weakened in Germany, one of its most important markets. The downgrade overshadowed the rise in card adoption and subscription revenue, sending the shares lower. Investors focused on the risk that softer German consumption could slow transaction growth despite continued momentum in Klarna’s US business and broader financial-services push.

Swedish fintech company Klarna began as a buy-now, pay-later provider but has expanded into everyday financial management in recent years, adding debit cards, savings accounts, rewards and mobile plans to drive more frequent use. The shift is central to Klarna's efforts to move beyond its role as a single-purpose payment tool and compete with digital banks worldwide.

Klarna said on February 25, 2026, that daily active users of its app rose 53% year on year to 9 million. It had launched peer-to-peer payments across 13 European countries in January. In a separate announcement on February 19, the company said its banking customers doubled to 15.8 million in the fourth quarter of 2025, while total active customers rose 28% to 118 million.