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Event File FINTECH Robinhood

Robinhood Revamps Platinum Card Perks After Customer Feedback

1 reports · First detected 2026-07-23 · Last active 2026-07-23

Robinhood unveiled the invite-only Platinum Card on March 4, 2026, with a $695 annual fee and a 99.9% pure platinum-plated body. Aimed at high-spending customers, the product offers dining, travel and lifestyle rewards and supports the brokerage’s push to become an all-in-one financial platform. At launch, Robinhood said its Gold Card had more than 700,000 customers and over $10 billion in annualized spending.

Robinhood is revising the card after customers said its benefits resembled a “coupon book” and required too many spending hurdles, the Wall Street Journal reported on July 22. Annual travel credits will rise to $1,000 from $800. DoorDash benefits will fall to $120 a year from $250, but the new $10 monthly credit can be used without the previous $50 minimum order. More than 50,000 people requested the card in the week after it was announced, with invitations now going to top-spending Gold Card users.

All Coverage

1 original reports
PYMNTS.COM 2026-07-23
Robinhood Reworks Platinum Card Following Customer Feedback

The Backstory

The history behind this event
Robinhood Targets Affluent Market With $695-a-Year Platinum Card2026-04-14 · 2 reports · similarity 0.86

Robinhood built its business by attracting retail investors with commission-free trading. After launching its first Gold Card in March 2024, it gradually expanded beyond securities and crypto into banking and credit cards. The company is now targeting affluent customers to generate more recurring, sticky revenue and compete with traditional issuers such as American Express in the premium spending market, accelerating its push to build an all-in-one financial app.

Robinhood unveiled the invitation-only Robinhood Platinum Card on March 4, 2026. The card carries a $695 annual fee and is plated with 99.9% pure platinum. It offers up to 10% cash back on hotels and rental cars booked through Robinhood Travel, and 5% on dining and flights. The company said its benefits are worth more than $3,000 a year, while the Gold Card has more than 700,000 users and over $10 billion in annualized spending.

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