Juspay Pilots Breeze Universal for Brand Discovery on AI Platforms

Generative AI services are emerging as a new gateway for consumers to discover and compare brands, potentially shifting traffic away from conventional search and company-owned channels. Global payments technology company Juspay is targeting that change with a service designed to help merchants and banks make their brands and offerings discoverable through AI interfaces while maintaining a presence across their own first-party experiences.

Juspay has launched a global pilot of Breeze Universal, which enables brand and service discovery across major AI platforms including OpenAI’s ChatGPT and Anthropic’s Claude, as well as businesses’ first-party interfaces. The company did not disclose a specific pilot launch date, participating merchants or banks, investment figures, pricing, or a timetable for broader commercial availability in the information provided.