Soft-World Establishes AI Development Center

Soft-World International has expanded beyond operating games into MyCard prepaid points, payment services through Neweb Technologies and online marketing. MyCard accounts for nearly half of revenue, while payments and online marketing each contribute about 20%. The new AI Development Center is intended to connect data across gaming, payments and marketing, use generative AI to reduce content costs, and help local businesses find new growth drivers.

On April 10, 2026, Soft-World said its board had approved the center’s establishment, with Deputy General Manager 李殷獎 leading efforts focused on generating copy, images, video and music, as well as game planning. Using AI for the opening video at the company’s spring banquet cut production costs from NT$200,000 to NT$20,000. Soft-World also plans to expand MyCard into Southeast Asia and integrate Neweb’s payment services with ezPay mobile payments.