LBank Launches Taiwan Push with Walden’s Brand-Building Playbook

Building trust is the first challenge for crypto exchanges entering Taiwan. Walden, a former private banker and brand strategist, spent more than four years helping Bitget establish its brand and profile in the Taiwanese market. With Taiwanese users generally cautious about overseas platforms, his approach to brand building after moving from traditional finance into crypto has become central to navigating market entry and establishing trust.

Blockchain news outlet ABMedia published an interview on July 13, 2026, revealing that Walden had formally joined LBank, one of the world’s top 20 cryptocurrency exchanges. He plans to put the brand management experience accumulated over the past four years to a second test at LBank, focusing on personal connections and education to overcome the trust barrier facing overseas trading platforms. The appointment signals LBank’s formal launch of its Taiwan market strategy as it seeks to capture market share among younger users.