Jisoo’s ‘Boyfriend on Demand’ Puts AI Romance in the Spotlight

Netflix’s Boyfriend on Demand uses a near-future virtual dating service to examine how technology can reshape intimacy. BLACKPINK member Jisoo plays Seo Mi-rae, an exhausted webtoon producer who escapes into AI-assisted VR romances tailored to her preferences, while Seo In-guk portrays her colleague Park Gyeong-nam. The romantic comedy reaches beyond its celebrity casting by turning concerns over loneliness, emotional outsourcing and the commercialization of affection into a mainstream K-drama premise.

Netflix released all 10 episodes worldwide on March 6, 2026. Mi-rae cycles through fantasy dates with multiple virtual partners while confronting Gyeong-nam’s feelings in the real world, contrasting frictionless simulation with imperfect human connection. Director Kim Jung-sik said Jisoo leads roughly 95% of the series’ scenes. Recent discussion has centered on whether customizable AI companionship can ease isolation or deepen it by making real relationships appear inconvenient.