CoinW Names Luka Modrić Global Brand Ambassador

CoinW, a global crypto asset trading platform, is turning to one of football’s most recognizable figures to broaden its reach beyond existing digital-asset users. The appointment of Ballon d’Or winner Luka Modrić reflects a wider push by crypto companies to use elite sports partnerships to build mainstream visibility. CoinW said the collaboration would emphasize a shared commitment to long-term thinking while making Web3 and digital assets easier for the public to understand.

CoinW has named the Croatian football star as its global brand ambassador, with the partnership set to cover brand promotion and public engagement around crypto finance. The company is positioning the deal around the 2026 World Cup cycle, a major window for reaching an international sports audience. CoinW did not disclose the endorsement fee, contract duration or dates for specific campaigns, leaving Modrić’s global influence and the partners’ long-term message as the announcement’s main elements.