2025 Global Digital Shopping Index: Parents Drive Mobile Payments and Digital Retail

PYMNTS Intelligence and Visa jointly released the 2025 Global Digital Shopping Index, examining how consumers use mobile phones to search, compare prices, pay and collect purchases. The report found that parents shop digitally on about 50% more days than average consumers because they make household purchases more frequently and face greater time pressures, making them a key force behind the digitalization of retail and payments.

The latest survey, released in 2025, found that about 58.6% of parents worldwide use their mobile phones to pay while shopping, showing that mobile devices have shifted from supplementary tools to primary shopping gateways. PYMNTS Intelligence and Visa did not disclose total consumer spending in the event data. However, rising digital shopping frequency and mobile-payment adoption indicate that retailers need to accelerate the integration of payments, loyalty programs and fulfillment experiences.