TVBS Reportedly Seeks Sale for More Than NT$10 Billion; Jeffrey Koo Jr. Ruled Out

TVBS is reportedly seeking a sale for more than NT$10 billion, drawing market attention to potential buyers and possible shifts in Taiwan’s media landscape. Jeffrey Koo Jr., a major shareholder of CTBC Financial Holding, was initially named as a possible buyer. However, an acquisition by financial capital could face severe regulatory constraints under Taiwan’s media-finance separation principle, putting the identity of the buyer and the potential benefits of industry consolidation in focus.

As of July 20, 2026, a friend of Koo had dismissed the acquisition report as untrue, stressing that major shareholders of financial institutions are barred from controlling TVBS under the media-finance separation principle. Market sources said the genuinely interested buyer was likely another media company. If a deal is completed at the reported price of more than NT$10 billion, it is expected to combine content, advertising and distribution resources.