EU Orders Google to Share Search Data to Boost AI Competition Under DMA

The EU’s Digital Markets Act requires Alphabet, which is designated a “gatekeeper,” to provide other search engines with anonymized data on fair, reasonable and non-discriminatory terms. Google Search has a market share of more than 90% in Europe. Its query and click data can improve rankings and strengthen AI-powered search, making access to the data crucial for new entrants seeking to compete.

The European Commission adopted binding measures on July 16, 2026, requiring Alphabet to share ranking, query, click and browsing data and finalize a pricing plan by January 2027. AI chatbots with search capabilities may also apply. Startups established less than two years ago must have secured more than €50 million in investment, while services must have 50,000 monthly active users in the EU.