D’Addario Admits Using Suno AI Music in Promotional Video

D’Addario, a prominent maker of guitar strings and musical-instrument accessories, has built its reputation around musicians and performance culture. Its use of generative AI in marketing therefore drew scrutiny from creators concerned about brand transparency, music rights and the growing role of synthetic content in an industry traditionally centered on human artistry.

After several weeks of controversy and denials, D’Addario acknowledged that music generated with Suno was used in a promotional video. The company subsequently revised its statement on social media, conceding that its earlier claim rejecting the use of generative AI was incorrect. The related report did not specify the video’s exact publication date or disclose any production costs.