Qianying Opens Headquarters to Target Wealthy Clients

Qianying Insurance Brokerage, a new brand under Dingfeng Holdings Group, is positioning itself as a long-term service gateway for high-net-worth clients. The platform combines insurance protection, medical resources, asset allocation and family succession planning, extending its role beyond conventional policy distribution. The strategy targets demand for advisers who can coordinate health, risk and wealth decisions across generations.

Qianying opened its operating headquarters in July, marking the formal launch of its integrated service model. Founder Xu Yingqun said the company aims to turn insurance consultants into broader risk and life advisers while establishing a framework linking medical and financial services. The report did not specify the exact opening date, the size of the investment or financial targets for the operation.