Threads Users Push Back Against Meta AI Test Over Account That Cannot Be Blocked

Meta continues to integrate generative AI into its social platforms. Threads is testing Ask Meta, a feature similar to Grok on X that lets users tag @meta.ai in posts to receive real-time information and answers to questions. The move also reflects Meta's effort to bring its Muse Spark model into social interactions, putting users' ability to opt out in the spotlight.

As of July 19, 2026, Meta was testing real-time replies from @meta.ai in Taiwan. Earlier reports said the feature was not yet supported there, indicating a phased rollout. During the test, many users tried to stump the AI with a range of questions, but the account cannot be blocked like a regular account. That limitation has sparked a backlash centered on the platform's forced exposure of AI content and the imbalance in user control.