OpenAI Plans to Double Workforce to 8,000, Hiring Forward-Deployed Engineers to Take On Anthropic
OpenAI is accelerating its push into the enterprise AI market, seeking to embed “forward-deployed engineers” directly within client organizations to build customized models and reshape workflows. Such hands-on implementation services could expand enterprise revenue and form a key part of OpenAI’s response to intensifying competition from Anthropic’s Claude and Google.
OpenAI plans to double its workforce to about 8,000 by the end of 2026, with recruitment focused in part on forward-deployed engineers assigned to corporate sites. A recently revealed subsidiary, DeployCo, will provide the related services, with engineering teams working inside client organizations to implement AI workflows. Current reports have not disclosed the investment amount, salary levels or the geographic distribution of the planned hiring.
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The history behind this eventOpenAI Refocuses on Enterprise and Coding as It Battles Anthropic for Market Lead
OpenAI built a lead in the consumer market with ChatGPT, but Anthropic has rapidly closed the gap in the high-margin software development and enterprise markets with Claude Code and enterprise agent tools. Competition in generative AI has shifted beyond individual model capabilities to workflows, data permissions and deployment platforms. OpenAI’s ability to convert its 900 million users into paying customers with heavy computing needs will be critical to its revenue and IPO valuation.
In March 2026, Fidji Simo called on OpenAI to rein in its “side quests.” On March 24, the company announced it would discontinue the Sora consumer app, developer version and ChatGPT video features to focus on Codex and enterprise agents. OpenAI is targeting a fourth-quarter IPO at a valuation of about $1 trillion. On April 13, Chief Revenue Officer Denise Dresser outlined five strategic priorities, including Spud, Frontier and DeployCo.
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