Bitcoin Treasury Firm Strive Adds BTC, Invests $50 Million in Strategy Preferred Stock

Corporate bitcoin treasuries have re-emerged as companies use the cryptocurrency to reshape balance sheets, raise capital and appeal to investors seeking digital-asset exposure. Strive has made bitcoin central to its treasury strategy, tying the outlook for its ASST shares to the company’s ability to finance additional purchases and expand its holdings. Its ranking among publicly traded bitcoin owners has therefore become a closely watched measure of the strategy’s scale.

Strive bought 1,800 bitcoin for $143 million, lifting the company to fifth place among publicly traded corporate holders. TD Cowen raised its price target for ASST following the purchase, though the reported headlines did not specify the revised target. Strive’s chief executive said the company could hold more than 27,000 bitcoin by the end of 2026, a level that could make it the world’s second-largest public corporate holder.

Strive Inc. (Nasdaq: ASST) is pursuing a corporate Bitcoin treasury strategy alongside its asset-management business, financing purchases through sales of common stock and its SATA perpetual preferred shares. The approach gives shareholders exposure to the company’s Bitcoin accumulation but can dilute Bitcoin ownership per share when issuance outpaces purchases. With 21,356 BTC, Strive ranks as the seventh-largest publicly traded corporate holder worldwide, putting its funding mix and pace of accumulation under closer investor scrutiny.

Between Aug. 17 and Aug. 21, 2026, Strive bought 1,110 Bitcoin for about $81.5 million, including fees and expenses, at an average price of $73,409 per coin, according to an Aug. 24 Form 8-K filing with the U.S. Securities and Exchange Commission. The purchase lifted holdings from 20,246 BTC to 21,356 BTC. Cash and cash equivalents stood at $171.9 million on Aug. 21, up from $154.8 million a week earlier, while ASST shares rose more than 11% in Monday morning trading.

Strategy, formerly MicroStrategy (Nasdaq: MSTR), has treated Bitcoin as a core asset since 2020 and has continued accumulating it by raising funds through stock issuance. It is the world’s largest publicly traded corporate holder of Bitcoin, and its transactions are widely viewed as key indicators of corporate adoption and market liquidity.

Strategy disclosed on June 8, 2026, that it spent $101 million to buy 1,550 Bitcoin between June 1 and June 7 at an average price of about $65,332 each, increasing its holdings to 845,256 Bitcoin. It had previously sold 32 Bitcoin between May 26 and May 31 to pay preferred-stock dividends but resumed accumulating immediately afterward.

Strive is a publicly listed U.S. company that holds bitcoin on its balance sheet and has continued buying BTC to bolster its corporate treasury strategy. The move reflects growing acceptance on Wall Street of bitcoin as a long-term reserve asset, while making the size and performance of the company's holdings important metrics for shareholders.

Strive said it spent about $185 million to buy 2,500 bitcoin in the latest week of May, increasing its total holdings to 19,000 BTC. CEO Matt Cole said the company's bitcoin yield had reached 36.7% so far this year. During the same period, Michael Saylor's Strategy sold 32 BTC.

US asset manager Strive (Nasdaq: ASST) has incorporated Bitcoin into its corporate capital allocation. It is raising funds through SATA variable-rate perpetual preferred stock to expand its digital-asset strategy. The model combines traditional asset management with a Bitcoin treasury strategy, making the size of Strive's holdings an important gauge of corporate Bitcoin adoption.

Strive disclosed on May 26, 2026, that it had spent about $85.4 million to acquire 1,109 Bitcoin at an average price of approximately $76,989 per coin. The purchase increased its total holdings from 15,391 BTC to 16,500 BTC. The company continues to attract capital through digital credit products including SATA to fund further Bitcoin allocations.

Strategy uses its STRC perpetual preferred stock to raise capital, creating an ongoing funding channel for Bitcoin purchases. Its at-the-market program allows the company to issue additional shares depending on market conditions. STRC’s liquidity and market demand will directly affect Strategy’s ability to expand its Bitcoin holdings, as well as investors’ assessment of its financing ceiling and dilution risks.

The latest reports revised STRC’s Monday trading volume to $1.5 billion from an initial estimate of $1.16 billion and said it funded Strategy’s purchase of 11,707 Bitcoin, above the earlier estimate of 7,800. Trading volume could set another record on Tuesday, while Delphi Digital warned that the STRC financing model faces a $28 billion scale ceiling.

Strategy, formerly known as MicroStrategy, has long treated Bitcoin as a core asset, raising funds through stock issuance to finance continued purchases. The company has become a key gauge of corporate crypto adoption. Its vast holdings affect its financial performance and have also drawn market scrutiny of the risks arising from equity financing and Bitcoin price volatility.

Strategy spent about $43 million in early May to buy another 535 Bitcoin, increasing its total holdings to 818,869 and formally taking the figure above 810,000. At current market prices, the holdings carry an estimated unrealized gain of about $4.6 billion. The company plans to continue its long-term strategy of issuing stock and buying more Bitcoin.

Strategy, formerly known as MicroStrategy, has continued raising funds through equity and debt instruments to buy Bitcoin under Michael Saylor, making BTC a core asset. The company recently raised capital through STRC perpetual preferred stock carrying an 11.5% dividend rate. Saylor said an annual Bitcoin gain of more than 2% would be enough to cover the dividend, underscoring the company's highly leveraged capital strategy.

Strategy added 3,468 Bitcoin on April 10, according to the latest report, which did not disclose the dollar value or average purchase price of the transaction. The purchase brought the company's total Bitcoin holdings close to 770,000 BTC. As proceeds raised through STRC continue to be converted into Bitcoin, the company's holdings are moving toward a new milestone.

Strategy, formerly known as MicroStrategy, has treated Bitcoin as a core treasury asset since 2020 and has long financed purchases through sales of common and preferred stock. The strategy has made it the world’s largest corporate holder of Bitcoin, but its high-interest financing costs and exposure to cryptocurrency price swings remain under market scrutiny.

Strategy raised funds by selling Class A common stock and preferred stock from March 2 to March 8, 2026, then spent about $1.28 billion to buy 17,994 Bitcoin at an average price of $70,946 each. The transaction increased its total holdings to 738,731 Bitcoin, continuing its long-term Bitcoin treasury strategy.

Strategy, formerly known as MicroStrategy, is the world’s largest publicly traded corporate holder of Bitcoin. It has long raised funds through stock and bond issuance to buy the cryptocurrency, which it treats as a core reserve asset. The size of its holdings can affect both the company’s financial risk and market confidence, making each purchase closely watched by investors.

Strategy raised funds through an at-the-market (ATM) stock offering in late February 2026 and spent about $204 million to buy 3,015 Bitcoin at an average price of roughly $67,700 each. This was the company’s 101st Bitcoin purchase. The transaction increased its total holdings to 720,737 Bitcoin, formally taking the figure above 720,000.