Bitcoin Treasury Firm Strive Adds BTC, Invests $50 Million in Strategy Preferred Stock

Strategy, formerly known as MicroStrategy, has made Bitcoin the centerpiece of its treasury strategy, funding the position through common stock, preferred securities and other capital-market instruments. Its U.S. dollar reserve is intended to help cover preferred dividends and debt-related obligations while preserving flexibility during volatile markets. The approach gives investors leveraged exposure to Bitcoin, though repeated equity issuance can dilute existing shareholders.

The company sold 2,732,318 MSTR shares through its at-the-market program from July 13 to July 19, 2026, generating $263.5 million in net proceeds. Strategy added $225 million to its dollar reserve, lifting the balance to $3.225 billion as of July 19. It neither bought nor sold Bitcoin during the week, marking a second consecutive pause, and retained 843,775 BTC acquired for about $63.69 billion, or an average $75,476 per coin.

Strategy, formerly MicroStrategy (Nasdaq: MSTR), has treated Bitcoin as a core asset since 2020 and has continued accumulating it by raising funds through stock issuance. It is the world’s largest publicly traded corporate holder of Bitcoin, and its transactions are widely viewed as key indicators of corporate adoption and market liquidity.

Strategy disclosed on June 8, 2026, that it spent $101 million to buy 1,550 Bitcoin between June 1 and June 7 at an average price of about $65,332 each, increasing its holdings to 845,256 Bitcoin. It had previously sold 32 Bitcoin between May 26 and May 31 to pay preferred-stock dividends but resumed accumulating immediately afterward.

Strive is a publicly listed U.S. company that holds bitcoin on its balance sheet and has continued buying BTC to bolster its corporate treasury strategy. The move reflects growing acceptance on Wall Street of bitcoin as a long-term reserve asset, while making the size and performance of the company's holdings important metrics for shareholders.

Strive said it spent about $185 million to buy 2,500 bitcoin in the latest week of May, increasing its total holdings to 19,000 BTC. CEO Matt Cole said the company's bitcoin yield had reached 36.7% so far this year. During the same period, Michael Saylor's Strategy sold 32 BTC.

US asset manager Strive (Nasdaq: ASST) has incorporated Bitcoin into its corporate capital allocation. It is raising funds through SATA variable-rate perpetual preferred stock to expand its digital-asset strategy. The model combines traditional asset management with a Bitcoin treasury strategy, making the size of Strive's holdings an important gauge of corporate Bitcoin adoption.

Strive disclosed on May 26, 2026, that it had spent about $85.4 million to acquire 1,109 Bitcoin at an average price of approximately $76,989 per coin. The purchase increased its total holdings from 15,391 BTC to 16,500 BTC. The company continues to attract capital through digital credit products including SATA to fund further Bitcoin allocations.

Strategy uses its STRC perpetual preferred stock to raise capital, creating an ongoing funding channel for Bitcoin purchases. Its at-the-market program allows the company to issue additional shares depending on market conditions. STRC’s liquidity and market demand will directly affect Strategy’s ability to expand its Bitcoin holdings, as well as investors’ assessment of its financing ceiling and dilution risks.

The latest reports revised STRC’s Monday trading volume to $1.5 billion from an initial estimate of $1.16 billion and said it funded Strategy’s purchase of 11,707 Bitcoin, above the earlier estimate of 7,800. Trading volume could set another record on Tuesday, while Delphi Digital warned that the STRC financing model faces a $28 billion scale ceiling.

Strategy, formerly known as MicroStrategy, has long treated Bitcoin as a core asset, raising funds through stock issuance to finance continued purchases. The company has become a key gauge of corporate crypto adoption. Its vast holdings affect its financial performance and have also drawn market scrutiny of the risks arising from equity financing and Bitcoin price volatility.

Strategy spent about $43 million in early May to buy another 535 Bitcoin, increasing its total holdings to 818,869 and formally taking the figure above 810,000. At current market prices, the holdings carry an estimated unrealized gain of about $4.6 billion. The company plans to continue its long-term strategy of issuing stock and buying more Bitcoin.

Strategy, formerly known as MicroStrategy, has continued raising funds through equity and debt instruments to buy Bitcoin under Michael Saylor, making BTC a core asset. The company recently raised capital through STRC perpetual preferred stock carrying an 11.5% dividend rate. Saylor said an annual Bitcoin gain of more than 2% would be enough to cover the dividend, underscoring the company's highly leveraged capital strategy.

Strategy added 3,468 Bitcoin on April 10, according to the latest report, which did not disclose the dollar value or average purchase price of the transaction. The purchase brought the company's total Bitcoin holdings close to 770,000 BTC. As proceeds raised through STRC continue to be converted into Bitcoin, the company's holdings are moving toward a new milestone.

Strategy, the world's largest corporate holder of Bitcoin, launched perpetual preferred stock STRC in July 2025 to raise U.S. dollar funding through share issuance and buy more Bitcoin. STRC targets a price near its $100 par value, with its high dividend designed to attract income-focused investors while allowing the company to continue expanding its crypto holdings.

Strategy said STRC's annualized dividend rate would remain at 11.5% in April 2026, ending a run of seven consecutive increases since the product's launch. With STRC's market price gradually stabilizing and approaching its $100 par value, the company will not raise the rate this month but will continue using the stock as a fundraising vehicle for future Bitcoin purchases.

Strategy, formerly known as MicroStrategy, has treated Bitcoin as a core treasury asset since 2020 and has long financed purchases through sales of common and preferred stock. The strategy has made it the world’s largest corporate holder of Bitcoin, but its high-interest financing costs and exposure to cryptocurrency price swings remain under market scrutiny.

Strategy raised funds by selling Class A common stock and preferred stock from March 2 to March 8, 2026, then spent about $1.28 billion to buy 17,994 Bitcoin at an average price of $70,946 each. The transaction increased its total holdings to 738,731 Bitcoin, continuing its long-term Bitcoin treasury strategy.

Strategy, formerly known as MicroStrategy, is the world’s largest publicly traded corporate holder of Bitcoin. It has long raised funds through stock and bond issuance to buy the cryptocurrency, which it treats as a core reserve asset. The size of its holdings can affect both the company’s financial risk and market confidence, making each purchase closely watched by investors.

Strategy raised funds through an at-the-market (ATM) stock offering in late February 2026 and spent about $204 million to buy 3,015 Bitcoin at an average price of roughly $67,700 each. This was the company’s 101st Bitcoin purchase. The transaction increased its total holdings to 720,737 Bitcoin, formally taking the figure above 720,000.