Personetics Taps Plaid Data for Deeper AI-Powered Bank Insights

Open finance lets consumers authorize the sharing of account data across providers, giving financial institutions a broader view of customers whose money is often spread among multiple banks. Personetics uses artificial intelligence to turn financial data into personalized insights and recommendations, while Plaid supplies the connectivity needed to access external accounts. Their combination could help banks move beyond decisions based solely on internal transaction records.

Personetics said it is integrating Plaid’s consumer-permissioned open-finance data into its AI personalization platform for banks and credit unions. The combined service will analyze information from external accounts alongside an institution’s own data, allowing providers to deliver more relevant financial insights and decision support. The companies did not disclose the partnership’s value, a launch date or the names of initial financial-institution customers.