Martha Stewart’s Hint Raises $10 Million for AI Home Management
Hint was co-founded by lifestyle entrepreneur Martha Stewart, home-services veteran Yih-Han Ma and AI engineer Kyle Rush to consolidate the fragmented work of managing repairs, warranties, insurance and utility costs. The platform uses AI, public records and homeowner-supplied documents to build an evolving property profile and flag issues before they become expensive. Its pitch is to shift homeownership from reactive maintenance toward continuous, preventive management of what is often a household’s largest asset.
Hint announced a $10 million seed round on May 13, 2026, led by Slow Ventures, with participation from Montauk Capital, Tusk Venture Partners, Amplo, Energy Impact Partners, Hannah Grey VC and Brian Kelly. The company launched nationwide in the US on July 29, offering its iOS app as a free download. Hint monitors maintenance needs, expiring warranties and potential rate changes, while the company plans to introduce premium features through a future subscription offering.
All Coverage
1 original reportsThe Backstory
The history behind this eventMartha Stewart-Founded Hint Launches AI Home Assistant
Hint was co-founded by lifestyle entrepreneur Martha Stewart, former Red Ventures home-services executive Yih-Han Ma and technologist Kyle Rush. The company began in 2024 as a tool for navigating household decarbonization incentives before pivoting to a broader AI platform for homeownership. By combining public property, weather, soil and utility data with documents uploaded by users, Hint aims to replace fragmented, reactive home upkeep with personalized, preventive guidance around what is often a household’s largest asset.
Hint launched its free iOS app on July 29, 2026, with no subscriptions or advertising at release. The assistant builds maintenance schedules, sends proactive alerts, tracks energy and environmental risks, helps users assess homeowners-insurance coverage and potential claims, and answers questions across contracts, policies and invoices. The startup has raised $10 million from investors including Slow Ventures and Montauk Capital. Its system relies largely on OpenAI commercial libraries and uses Google’s Gemini for image tasks; affiliate fees from service-provider referrals currently underpin the business model.
Subscribe to Mark Radar Weekly
Every Friday, the week's strongest signals in your inbox. Unsubscribe anytime.