Binance Offers USDC Rewards to Lure Stock Assets From Brokerages

Binance is expanding beyond cryptocurrency trading as it seeks to become a cross-asset platform for investors holding both digital tokens and U.S. equities. By targeting customers of traditional brokerages such as Firstrade, the world’s largest crypto exchange aims to reduce the friction involved in moving securities while attracting affluent users and a larger share of their portfolios. The campaign underscores intensifying competition between crypto platforms and established brokers for custody of investor assets.

The exchange recently introduced a transfer promotion allowing investors to move U.S. stocks held at Firstrade directly to Binance, with reimbursement of transfer fees and additional rewards paid in USDC. The source material provided does not specify the campaign’s launch date, maximum fee subsidy or value of the USDC incentives. Eligibility requirements, reward calculations and settlement timing therefore remain subject to Binance’s formal promotional terms, which investors should review before initiating a transfer.