ChatGPT Ads Expands to 31 European Markets

OpenAI is extending ChatGPT Ads across Europe as it seeks to turn high-intent conversations into a broader commercial channel. Unlike conventional display advertising, promotions within an AI assistant can reach people while they are researching products, comparing alternatives or preparing to make a decision. The expansion could give brands a new route to consumers while increasing competition with search and social-media platforms for digital advertising budgets.

ChatGPT Ads will become available to advertisers across 31 European markets under the newly announced expansion. Brands will be able to engage users during searches, product comparisons and other decision-making activity on the platform. The announcement summary did not specify individual launch dates, pricing, advertising formats or measurement tools for the 31 markets, leaving key operational details and the rollout timetable to be disclosed later.