BigCommerce Expands PayPal Partnership to Advance Agentic Commerce and AI Shopping

BigCommerce is an e-commerce platform serving enterprises and brands. As generative AI plays a growing role in product discovery, comparison, and purchasing, merchants need to make their product information available to AI shopping interfaces in real time. The expanded PayPal partnership focuses on agentic commerce, helping merchants preserve visibility and sales as traffic gateways shift.

The expanded partnership integrates PayPal’s Store Sync with BigCommerce, allowing merchants to synchronize product catalogs and inventory with AI-powered shopping interfaces to improve information accuracy and conversion rates. The companies did not disclose the value of the partnership, merchant fees, a formal launch date, or which AI shopping services would receive initial support.