Simile Raises $200 Million to Advance AI Digital Twins

Simile is an artificial intelligence startup developing digital twins designed to simulate and predict human behavior. The technology could help companies test decisions and anticipate how customers or other groups may respond before taking action in the real world. Its commercial potential hinges on the quality of the underlying data, the accuracy of its forecasts and whether users can assess the uncertainty surrounding the model’s predictions.

Simile has completed a $200 million Series B funding round that valued the company at $2 billion, underscoring investor interest in AI-powered simulation services. The startup plans to use the capital to accelerate development of its digital twin offering and an accuracy confidence model intended to show clients how much trust to place in individual predictions. As of July 31, 2026, the information provided did not specify the exact announcement date or identify participating investors.