OpenAI Acquires AI Wealth-Management Startup Hiro Finance to Advance Personalized Financial Assistance

Founded in 2024, Hiro Finance positioned itself as an AI “personal CFO,” helping consumers model financial scenarios using their savings, debt and spending data. Its investors included Ribbit, General Catalyst and Restive. OpenAI’s acquisition of the company reflects its push to extend general-purpose AI into personal financial services, a field with high barriers to specialized expertise.

Founder Ethan Bloch announced on April 13, 2026, that OpenAI had acquired Hiro Finance. Neither the deal value nor Hiro’s total funding was disclosed. Bloch and the entire team will join OpenAI, while LinkedIn indicated that the company had about 10 employees. Hiro ceased operations on April 20 and deleted user data from its servers on May 13.