Binance Chief Marketing Officer Rachel Conlan to Leave in June

Binance is one of the world’s major cryptocurrency exchanges, where brand marketing and user growth are central to its competitiveness. Rachel Conlan has spent about three years at Binance as chief marketing officer, leading its global brand strategy. The senior executive change is therefore an important signal for observers of the company’s operations and marketing direction.

Conlan will step down as Binance’s chief marketing officer on June 15, ending a tenure of about three years. Former Trust Wallet CEO Eowyn Chen will serve as interim chief marketing officer. Conlan will remain as an adviser after her departure to assist with the handover and ensure a smooth transition for the marketing team and existing initiatives.