數位錢包 Paze 於 NBA 總決賽投放廣告以提升品牌知名度
由 Early Warning Services 推出的線上結帳工具 Paze,在 NBA 總決賽期間啟動第二波全國性廣告活動。該工具旨在加強與金融機構的連結並建立消費者信任,目標是在年底前達成三分之一消費者的品牌認知度。
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The history behind this eventPaze Expands Digital Wallet Network Through Citi and Fiserv Partnerships
Paze is a bank-backed online checkout wallet launched by Early Warning Services, or EWS, with support from seven major U.S. banks. It has been available to cardholders at participating banks since October 2024. Paze emphasizes the trust consumers place in banks and uses tokenized transactions so merchants do not receive customers’ actual card numbers. Its goal is to build scale as an alternative to nonbank wallets such as PayPal and Apple Pay.
EWS announced on March 17, 2026, that Citi would allow eligible credit cardholders to activate Paze within weeks through Citi.com, the Citi Mobile App or the Paze website. Paze already covers more than 165 million credit and debit cards. Fiserv had joined the network on June 17, 2025, integrating Paze into its e-commerce payments suite. Neither partnership’s financial terms were disclosed.
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