Michael Saylor Hints at Bigger Bitcoin Purchase by Strategy

Strategy, formerly MicroStrategy, began as a business-intelligence software company before co-founder and Executive Chairman Michael Saylor redirected its balance sheet toward Bitcoin. It made an initial $250 million purchase in August 2020 and subsequently funded further acquisitions through common stock, convertible notes and preferred shares. The structure turned MSTR into a leveraged corporate vehicle for Bitcoin exposure, but unlike a spot ETF, investors also assume operating, financing, governance and capital-structure risks.

As of Aug. 28, 2026, Strategy held 840,447 Bitcoin acquired at an average price of $75,653, with the reserve valued at about $66.79 billion. Since May, the company has sold 6,948 Bitcoin for roughly $432.5 million to help fund preferred dividends and STRC repurchases, replacing Saylor’s long-standing “never sell” posture with a goal of never becoming a net seller. Strategy now weighs Bitcoin sales against equity issuance based on relative cost, while separate USD Reserve and unrestricted USD Cash pools provide liquidity for debt, dividends, buybacks and market opportunities.

Strategy, formerly MicroStrategy, has treated Bitcoin as its primary treasury asset since 2020 and funded further purchases through common-stock and bond issuance as well as STRC perpetual preferred stock. Its Bitcoin holdings are worth about $52 billion, making MSTR a key proxy for corporate Bitcoin exposure and putting its financing and dividend obligations under close scrutiny.

On March 22, Michael Saylor posted a purchase chart on X captioned “The Orange March Continues,” signaling that Strategy would keep buying. The company bought 17,994 Bitcoin on March 9 and another 22,337 on March 16, investing about $2.9 billion during the month. Bitcoin fell as low as $67,725 that day, below Strategy’s average cost of $75,696 and leaving its holdings with an unrealized loss of more than 10%.

Strategy has held Bitcoin on its balance sheet since 2020 and funded purchases through common and preferred stock offerings, investing about $6.387 billion in total. It holds more Bitcoin than any other publicly traded company, leaving MSTR’s share price and the company’s dividend obligations closely tied to Bitcoin’s performance.

On May 31, Strategy Chairman Michael Saylor posted “Working Better” on X alongside a chart showing nearly six years of purchases, which the market interpreted as a signal of another acquisition. At the time, the company held 843,738 Bitcoin acquired through 110 transactions at an average cost of $75,701 per coin, but it had not formally announced a new transaction.

MicroStrategy, now known as Strategy, has long raised funds through stock and debt offerings to buy bitcoin, making it the world's largest publicly traded corporate holder of the cryptocurrency. Its holdings and financing costs have a significant impact on its balance sheet, drawing market attention to every purchase or pause.

Founder Michael Saylor said Strategy would suspend its routine weekly bitcoin purchases ahead of the release of its first-quarter 2026 results on Tuesday. The company currently holds about 818,000 bitcoin, equivalent to roughly 3.9% of bitcoin's total supply of 21 million. Investors are focusing on its financial performance and future financing plans.

MicroStrategy, now known as Strategy, has long used its corporate balance sheet and fundraising proceeds to buy Bitcoin, making it one of the most prominent corporate holders of the cryptocurrency. The accumulation strategy led by founder Michael Saylor has closely tied the company’s share price and financing capacity to Bitcoin’s performance. Its large holdings could also affect market supply and demand and institutional investor sentiment.

In early April, Strategy spent about $1 billion to acquire 13,927 Bitcoin at an average price of roughly $71,900 each, raising its total holdings to 780,897 Bitcoin, or more than 3.7% of the cryptocurrency’s maximum supply of 21 million. The purchase was financed primarily through the issuance of STRC perpetual preferred stock. Saylor said around the same time that Bitcoin may have bottomed near $60,000.

Michael Saylor-led Strategy (MSTR) has long accumulated Bitcoin through stock and debt issuance, treating it as a core reserve asset. Because the size of its holdings and its financing methods affect the company's valuation, shareholder dilution risk and market supply and demand, each additional purchase draws close attention.

In the week ended July 19, 2026, Strategy spent about $1 billion to buy 13,927 Bitcoin at an average price of $71,902 each. The purchase was funded entirely through sales of Stretch (STRC) preferred stock. The transaction lifted the company's holdings to 780,897 Bitcoin, closing in on 800,000.

Strategy, formerly known as MicroStrategy, has become the world's largest corporate Bitcoin holder under co-founder Michael Saylor, financing long-term purchases through debt issuance and high-dividend preferred shares. Its financial performance and stock price are therefore closely tied to cryptocurrency markets, while the size of its holdings is large enough to influence market confidence.

Strategy spent about $330 million last week to buy 4,871 Bitcoin at an average price of $67,718 each, lifting its total holdings to 766,970 BTC, or about 3.8% of the circulating supply. The company recorded a first-quarter paper loss of about $14.46 billion and still has about $5 billion in unrealized losses.

Strategy, formerly known as MicroStrategy, has long raised funds through stock and debt offerings to buy Bitcoin, becoming one of the world's largest corporate holders of the cryptocurrency. In July 2025, it launched its “Stretch” perpetual preferred stock (STRC), designed to offer low volatility and a high yield. The product gives investors who are bullish on Bitcoin but unwilling to bear its sharp price swings a way to participate in the company's Bitcoin strategy.

Strategy Executive Chairman Michael Saylor most recently said retail investors account for about 80% of STRC holders, showing that the product has primarily attracted ordinary individual investors. Since launching STRC in 2025, the company has used proceeds from the offering to purchase more than $1 billion worth of Bitcoin, using the preferred stock's dividend and price-stability mechanisms to expand capital-markets demand for Bitcoin.

Strategy, formerly MicroStrategy (Nasdaq: MSTR), has pursued a Bitcoin treasury strategy led by co-founder Michael Saylor, steadily accumulating BTC through stock issuance and other fundraising. Its vast holdings have closely linked the company's share price to Bitcoin's performance, making it a key gauge of corporate cryptocurrency adoption.

In the week ended July 19, 2026, Strategy spent $76.6 million to buy 1,031 Bitcoin, a notably smaller purchase than in the previous two weeks. The acquisition was funded primarily through common-stock sales. The company's holdings rose to 762,099 BTC, acquired at an average cost of about $75,694 per Bitcoin.

Strategy, formerly known as MicroStrategy, added Bitcoin to its corporate balance sheet in August 2020 and has continued to finance purchases through stock and bond offerings. Its holdings rank among the largest of any publicly traded company, making the pace of its purchases and its funding methods important indicators of corporate Bitcoin adoption.

In a March 16, 2026 filing with the U.S. Securities and Exchange Commission, Strategy said it spent $1.57 billion to acquire 22,337 Bitcoin from March 9 through March 15 at an average price of $70,194. The purchases lifted its total holdings to 761,068 Bitcoin, acquired for about $57.61 billion in aggregate. The funds came primarily from an offering of STRC preferred stock.