BNPL Gains Popularity, but Compliance and Risk Concerns Deter Bank Adoption
Buy now, pay later, or BNPL, allows consumers to pay in installments and has emerged as a competitor to credit cards and traditional loans. American Banker surveyed banks and credit unions in 2026 and found that while competitive pressure was driving adoption, credit risk, disclosure requirements and regulatory compliance costs continued to make financial institutions cautious.
The survey released in 2026 showed that consumer demand for BNPL continued to rise, but banks and credit unions remained divided over formal adoption. Three recent reports on the subject all focused on risk and compliance barriers. Available event data did not disclose any specific transaction amount or the survey’s full fieldwork dates. The latest development is that financial institutions are still weighing competitive pressure against risk controls.
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3 original reportsThe Backstory
The history behind this eventBNPL Use Keeps Growing as J.D. Power Finds High Satisfaction but Low Adoption for Bank Offerings
Buy now, pay later, or BNPL, allows consumers to split a purchase into installments, typically four, and has evolved from a checkout option into a tool for everyday spending. FinTech providers have driven most of the market’s growth. Although banks earn higher ratings thanks to their credit card relationships and brand trust, their products account for only a small share of BNPL spending, reflecting limited availability and promotion.
J.D. Power released a survey on March 12, 2026, showing that 37% of U.S. consumers had used BNPL in the previous 90 days, up 5 percentage points from a year earlier. Usage reached 50% among consumers under 40. Satisfaction with bank BNPL offerings rose 59 points from the previous year to 704, compared with 603 for FinTech providers. The survey covered 3,909 users and was conducted from January 2025 to January 2026.
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