Coinbase Plans Canada ‘Everything Exchange’ for Crypto and Stocks

Coinbase has long relied on cryptocurrency trading fees, leaving its revenue vulnerable to crypto market cycles, and posted a net loss of $394.1 million in the first quarter of 2026. As brokerages such as Robinhood expand into crypto, Coinbase is pursuing an “Everything Exchange” strategy that combines stocks, ETFs, derivatives and onchain assets to diversify revenue.

Coinbase unveiled 21 products and features on June 16, 2026. U.S. Coinbase One members can access Coinbase Advisor, which is registered with the SEC and NFA, while Coinbase Advanced supports about 6,000 stocks, ETFs and indexes and allows customers to transfer entire portfolios through ACATS. The company also previewed options, Pre-IPO perpetual contracts and 1:1 tokenized U.S. stocks.

Coinbase has historically focused on cryptocurrency trading, leaving its revenue closely tied to conditions in the bitcoin market. In late 2025, the company unveiled its “Everything Exchange” strategy, which aims to combine crypto assets, stocks, derivatives and onchain financial services in a single account. Entering the US equity market could diversify its revenue and put it in more direct competition with retail brokerages such as Robinhood.

On February 24, 2026, Coinbase made stock and ETF trading fully available to US users, initially covering more than 8,000 securities. The service supports trading 24 hours a day, five days a week, with zero commissions on eligible securities. Users can instantly fund their accounts with US dollars or USDC and buy fractional shares for as little as $1. Coinbase also partnered with Yahoo Finance to integrate market data and one-click order placement.