HAPPY GO Links Far Eastern Group Retailers for Mother's Day Mobile Payment and Rewards Campaign

HAPPY GO, operated by Ding Ding Integrated Marketing Service, is a cross-industry loyalty points platform. Its “Beautiful Life Festival” brings together Far Eastern Department Stores, Far Eastern SOGO, Big City, Far Eastern Garden City and The Mall. By integrating the HAPPY GO App and HAPPY GO Pay during the Mother's Day shopping season, the campaign connects payments, points collection and voucher redemption while expanding shopping opportunities for Far Eastern Group members.

The campaign runs through May 31, 2026. Customers who spend at least NT$1,000 in a single transaction at participating department stores and collect points can enter a drawing for a Nintendo Switch 2 Mario Kart World bundle. Customers who link eligible bank credit cards to HAPPY GO Pay and make qualifying purchases across 12 major Far Eastern Group retail channels can receive up to 2,600 points per transaction. Linking a DBS HAPPY GO co-branded card offers up to six times the points with no cap. Far Eastern Department Stores will also allow customers to exchange 200 points for an NT$100 bonus voucher from April 16 to May 11.