MARA Executive Rejects Large-Scale Bitcoin Sell-Off Claims, Clarifies Treasury Strategy
MARA Holdings, formerly Marathon Digital, is one of the world's largest publicly traded Bitcoin miners and has long centered its strategy on holding the Bitcoin it produces. The company held 53,822 Bitcoin as of December 31, 2025, worth about $4.7 billion at that day's price. Any change to its treasury policy therefore affects market assessments of potential selling pressure.
MARA filed its 2025 Form 10-K on March 2, 2026, disclosing that it may sell Bitcoin from its balance sheet in response to market conditions and capital-allocation needs. However, Vice President of Investor Relations Robert Samuels rejected claims on March 3 that the company planned a large-scale liquidation, stressing that its core strategy remained unchanged. MARA sold 4,076 Bitcoin in 2025 for $413.1 million.
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The history behind this eventMARA Sells 23,093 Bitcoin for $1.6 Billion, Pivots to AI
MARA Holdings, one of North America’s largest Bitcoin miners, had long followed a HODL strategy that kept most of its mined tokens on the balance sheet. Its shift toward selling reflects mounting pressure from mining costs, debt and competition for computing capacity, while signaling a broader effort to diversify beyond cryptocurrency into artificial intelligence and high-performance computing infrastructure.
MARA sold 23,093 Bitcoin during the first half of 2026, raising about $1.6 billion and disposing of nearly 40% of its holdings. The move marked a break from its long-standing accumulation policy. The company plans to use part of the proceeds to repurchase debt and reduce leverage, while redirecting capital toward AI and high-performance computing infrastructure.
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