LBank Strikes Strategic Partnership With Web3 IP Ponke, Launches 40,000 USDT Rewards Program

LBank is a global cryptocurrency exchange, while Ponke has built a Web3 community around its meme-monkey persona and irreverent humor. The two have made Ponke a strategic brand partner, incorporating its visuals and storytelling into LBank's platform interface, marketing and community campaigns. The partnership reflects exchanges' growing use of cultural IP to sharpen brand recognition, attract new users and increase engagement.

LBank announced the partnership on March 13, 2026, alongside a 40,000 USDT “Join the Ape Army” rewards program running through April 11. The campaign covers tasks for new users, referrals, trading, meme creation and surveys. As of March 25, LBank said the campaign had generated 10 million impressions and attracted more than 200,000 participants, while daily active users had increased by about 25%.